Our Creative Marketing Services
Marketing Strategy
We work with our clients to help them understand their customers’ needs and behaviours, and to develop actionable plans that support their over-arching business objectives.
We help them to identify what is special about their products or services, that which their customers most value, and to leverage this uniqueness to attract more clients or customers.
Digital Marketing
Clients face many challenges when it comes to getting their marketing data in order. They may have a transactional database used for billing and ordering, or keep their records on a simple spreadsheet. Similarly, they may be struggling with GDPR compliancy.
Whatever the situation, we are experienced in finding solutions to transform data into an invaluable marketing tool.
Branding
Your brand is a promise. It’s what you believe in and what you stand for. It’s the defining factor that makes you, you.
A great case study involves Best Western Hotels. In repositioning them as ‘Hotels with Personality’ we overcame a poor brand image by showcasing the individuality and quirkiness of each hotel. Individually owned, Best Western’s hotels are an antidote to the identikit buildings of the larger chains.
Websites
In today’s world, it is essential to have an online presence. But simply having a website is not enough. It needs to make an impact, to reflect the brand and to be memorable.
Our team will ensure that your website combines effective content and great visuals with a refined user experience. And of course, it will work across all platforms.
Design & Illustration
Good design is not just something that looks good. It must speak to its audience, to attract and inform.
Developing a style for the Great Yorkshire Show was a challenge as it had to work across many different media. Fortunately, our understanding of the show, its visitors and heritage, enabled us to develop a solution that ticked all the boxes.
Marketing Data & GDPR
Clients face many challenges when it comes to getting their marketing data in order. They may have a transactional database used for billing and ordering, or keep their records on a simple spreadsheet. Similarly, they may be struggling with GDPR compliancy.
Whatever the situation, we are experienced in finding solutions to transform data into an invaluable marketing tool.
Copywriting
Words are important, but there is a huge difference between words that fill a space and words that inspire customers to engage with your business.
We write powerful, intelligent copy. Copy with the personality, warmth and style that sets you apart and builds relationships with your target audience. Copy for websites, brochures, newsletters, direct mail, blogs and social media.
Press & Public Relations
As PR professionals, we always think before we write. What is the end goal? What is the impression we are trying to make? Are we doing more than simply putting a business on the map?
We are also flexible. Plans, particularly those of clients, are constantly changing and opportunities appear out of nowhere.