Marketing Strategy

We work with our clients to help them understand their customers’ needs and behaviours, and to develop actionable plans that support their over-arching business objectives. We help them to identify what is special about their products or services, that which their customers most value, and to leverage this uniqueness to attract more clients or customers.

A focus on building customer loyalty is central to the marketing strategies we develop for our clients. Based on many years of experience, and utilising both covert and overt marketing techniques, we advise on the setting up and deployment of loyalty and VIP programmes tailored to the specific needs of a business.

Typically the process involves multi-discipline collaboration between the client and any third party stakeholders, with ourselves as marketing strategy lead.

Our recommendations encompass design and implementation of both offline and online signups, and suggest techniques which encourage customer engagement and participation.

We have case studies available for the following sectors.

Case Study 1 Hotel Group

Case Study 2 - Professional Services